Source: "Blic"
We are being sent a pile of advertising material with the payment slips
PUC“Infostan” has been forwarding advertizing material along with the payment slips to the unwilling citizens who do not have a possibility to ‘’unsubscribe’’, for years now. Rodoljub Sabic, the Commissioner for Information of Public Importance and Personal Data Protection, has said for “Blic” that what “Infostan” has been doing, represents a so called ‘’direct marketing”, which is a violation of the Law on Personal Data Protection and the Law on Advertizing.
In PUC “Infostan” they state that there are no technical conditions, for the citizens to unsubscribe advertizing material if they do not wish to receive it. So far, they have received only one complaint, from a citizen who has asked not to receive the advertizing material.
-As packaging of the payment slips is performed mechanically, we are considering a possibility of, asking the users to inform us whether or not they wish to receive payment slips for participating in humanitarian actions, notices and additional information of other utility companies and other advertizing material, when the necessary technical conditions are created. Until that time, we are asking the few dissatisfied users for their understanding-they say in “Infostan”.
Sabic has said that the Law on Advertizing prescribes a ban on ‘’direct marketing’’ if the person has clearly expressed a wish not to be sent messages and advertising material.
- Therefore, pursuant to the Law, form the moment someone expresses such wish, “Infostan” would have to discontinue such activities- Sabic states.
“Infostan”, Sabic has stated, is violating the Law on Personal Data Protection, with such ‘’direct marketing’’.
-Pursuant to the Law, data processing entails not only processing in the conventional, usual meaning of the word, but also any other use of the data. “Infostan” has grounds to possess and process personal data of its clients, but it can use them only for the purpose of calculating and collection of their debts, i.e. for predefined purposes. Advertizing, i.e. direct marketing obviously does not fall within that-the Commissioner has stated.
He has said that he presumes that “Infostan” is not making available the citizens’ data to the companies and organizations whose advertizing material it is sending.
- I would like to believe that this presumption is correct, for if it is not, this would be a severe case of violation of the right to privacy and personal data protection- Sabic has pointed out.
Brief article: Let’s protect the data basis
In “Infostan” they deem that ‘’ their supporting humanitarian actions and sending advertisement material does not represent a violation of the Law on Personal Data Protection or any other law and they claim that none of the legal persons or humanitarian organizations, whose material is being sent along with ‘’Infostan’’ payment slips, has access to the data basis, nor can they obtain user information.’’